Buying signals, explained: which ones are predictive and which are noise
Hiring posts, tech installs, funding, and expansion moves — a candid look at what actually correlates with pipeline.
June 30, 2026 · 8 min read · Priya Raman
Signals are only useful if they change what you do next. A funding round that does not shift your messaging is trivia, not intelligence.
In practice, the highest-value signals are operational: a new hire in the function that owns your problem, a technology install that implies a workflow you extend, or a location expansion that creates a deadline.
Rank signals by how close they sit to a budget decision. Then attach one play to each signal so the team never has to improvise.
The point of AI here is triage. Scoring hundreds of accounts against your profile lets a small team spend its attention on the twenty accounts that deserve it.